First Financial Security, Inc. & LiSA Initiative Give Hope through the Gift of Free Sneakers at Annual Roswell Day of Hope Event It was a typical sunny Saturday morning, a perfect day for the annual Roswell Day of Hope event. On Apr. 16., hundreds of families waited anxiously in line to get inside the Roswell (GA) Day of Hope Shoe Tent and to get a free pair of new sneakers for every member of their families. The event marks the second year that First Financial Security and LiSA Initiative, its grassroots movement for women and families, have sponsored the shoe tent for the annual Family Fun Day at Roswell’s Mimosa Elementary School. In addition to the free shoes, Roswell Day of Hope offered free haircuts, eye exams and health fair, lunch, and a wide variety of games and sports for neighborhood families.
By whom insurance is sold. First Financial Security is determined to provide all people who want to make the industry their life’s work with an entrepreneurial opportunity and an entrée into the industry.
To whom insurance is sold. The financial services industry has for many years overlooked underserved communities, such as the Mimosa neighborhood in Roswell. The families living in this community deserve the chance to experience the generational benefits of a strong financial strategy. First Financial Security intends to make this happen.
How insurance is sold. The financial services industry has not kept pace with the societal and economic changes in America. First Financial Security is determined to help the industry open its eyes about the new American family, so it can better meet their needs. With financial education and access to financial products and an entrepreneurial opportunity, all families, including the ones living in the Mimosa neighborhood, can take the first important steps toward financial security.