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Lead. Empower. Grow. is a First Financial Security, Inc. podcast about entrepreneurship, financial literacy and making it in the insurance industry. We interview FFS leaders about how they made their start and grew their businesses, touching on everything from effective prospecting to going virtual. 
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Available Where You Listen to Podcasts
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Becoming Undeniable with Efen Thao

Efen Thao, a former law enforcement officer from Alaska who made a dramatic career pivot to become a successful business builder in financial services, shares his unique journey and the common thread of protection that runs through both of his careers.

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Educator Highlights for Financial Literacy Month

April is financial literacy month, and Lead. Empower. Grow. has partnered with the Real Secrets of Money program to highlight the importance of financial educators. We gathered some of their best pieces of wisdom and advice from the podcast and put them all in this insightful episode.

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Pulling Back the Bow with Thuan Bui

Regional Marketing Director Thuan Bui, a young entrepreneur on the rise, talks about how important good leaders and mentors are to a business builder's success and gives us a great "bow and arrow" metaphor for overcoming setbacks in this insightful episode.

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Passion for the Product with Tou Vang

National Marketing Director Tou Vang, who has been an entrepreneur since shortly after he came to America from Laos in 1980, has been helping people secure their futures and protect their families with life insurance and other financial solutions. He's as passionate about the product as he is about helping people.

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How to Be Reliable with Dah Htoo

Dah Htoo, a Field Vice President who came to the U.S. as a refugee from Myanmar, talks to our host about dedicating his life to helping refugees adjust to American life and how to be there for families who rely on you.

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No Reason to Fear with Cindy Rivera

National Marketing Director Cindy Rivera's story is a profound reminder of the power of courage and the impact one can have when you dedicate yourself to helping people without fear.

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Compete with Yourself with Choua Yang

For anyone looking to make a meaningful impact in their life and the lives of others, dive into the lessons Choua Yang learned throughout her career as National Marketing Director, plus her advice on believing in yourself in the face of any challenge.

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FFS Gives Thanks

To say thanks for spending time with us over the years, we put together a special montage episode of Lead. Empower. Grow. that features stories of gratitude that have been shared by our past guests. Happy Thanksgiving!

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Dancing in the Storm with Julie Lor

Area Marketing Director Julie Lor talks to our host about her life serving her community as a health worker before she built her business, what it means to be a people person and what it means to "learn to dance in the storm."

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The Psychology of Finance with Youa Khang

Youa Khang, a Senior Marketing Director from Sacramento, is the 2023 winner of First Financial Security's Give Back Visionary of the Year Award and does charity work through the Saving Angels, a nonprofit that's focused on financial literacy, where her teaching focuses on financial psychology.

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Highlights from Leaders Convention 2023

This episode is a highlight reel of some of the entrepreneurs who spoke at Leaders Convention 2023, where business builders from all over the country come to together to learn from each other and reinvigorate their businesses.

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Honoring Hispanic Heritage Month with Rina Ramos

Regional Marketing Director Rina Ramos is making it her mission to bring financial security and peace of mind to the Hispanic community, sitting down with our host to talk about everything from overcoming cultural barriers to how she translates financial concepts from English to Spanish.

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Success Loves Speed with Leyna Nguyen

Leyna Nguyen, one of our newest Executive Field Chairman, kicks off our season with a lively discussion about the record-breaking 11 diamonds she reached in one short year and how the FFS mission to help all people find peace of mind brought her out of retirement to a life full of purpose.

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Finding Your Running Mate with Michael Henry

National Marketing Director and social media expert Michael Henry touches on the importance of having what he calls a "running mate" — an accountability partner: someone who picks you up when you're down and pats you on the back when you succeed, balancing out your strengths and weaknesses.

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Seeing is Believing with Yvonne Nguyen

For AAPI Heritage Month, Field Vice President Yvonne Nguyen sat down for a lively talk about the importance of shared language when teaching about finance and the undeniable power of diversity in a sales force.

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Surviving with Living Benefits with Karen C. Baker

National Marketing Director Karen Baker sat down with our host to talk about surviving cancer amidst a global pandemic — and clued us in to how her business did not even skip a beat. Find out how on this great episode of the Lead. Empower. Grow. Podcast.

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Becoming an Example of Success with Javier Rodriguez

Javier Rodriguez joins us for the first episode of our 2023 season, an Executive Field Chairman out of Southern California and one of our greatest business builders. Listen for Javier's peerless advice, insight and strategies for success.

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Closing on the First Meeting with Chi Luu Sales Edition

Our Director of Sales interviewed Senior Marketing Director Chi Luu about how she optimized her referral process to launch her business to the top.

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Achieve What You Believe with Shenita Jones

Regional Marketing Director Shenita Jones came on the show to talk about her life as a serial entrepreneur and finally finding the right products that can be used to build generational wealth for the people in her community.

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Changing the Face of Insurance with Vicki Diep

Regional Marketing Director Vicki Diep of Team Resilience in California sat down for a great conversation about bringing life insurance to the Asian community and changing the face of insurance in the process.

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Taking Care of People with Tony Jackson Sales Edition

Field Vice President Tony Jackson, out of Charlotte, NC, talks to Andy Cowan, Director of Sales, about where he finds his leads, how he connects with prospects, and how he leverages his book to close so many sales.

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Sean and Kim Weaver

Sean and Kim Weaver share how they started in the industry and what drives their business forward.

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Michael Hatter

Michael Hatter, a Senior Vice President shares his book recommendation to all who work in the industry entitled Who Moved My Cheese? and how those lessons inform how he protects his clients.

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Matthew Wu

Matthew Wu, a former I.T. specialist who started a business in financial services, shares his lively passion for helping people find financial solutions in this enlightening episode.


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Alan Guerra

Alan Guerra, a minister from Southern California shares about how he came to see the importance of life insurance, and his work providing retirement solutions and peace of mind to people across the country.

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Holly Or

Holly Or, an entrepreneur out of Charlotte, North Carolina spoke to the inspiring example that businesswomen can set, the importance of representation.

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Andy Cowan

First Financial Security’s Director of Sales Andy Cowan shares his most essential pieces of advice and gives a glimpse into what’s coming in FFS’s future.

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Polly Outhay & Ali Bouasavatdy

Senior Marketing Directors, Polly Outhay and Ali Bouasavatdy, chat about the flexibility that comes with running your own business and how 2022 will be the Year of the Tigress.

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Shirley Luu

Shirley Luu, Executive Field Chairmen with FFS and head of Shirley Luu & Associates, joined us in the studio to give us her master tips for recruiting, share her origin story in the financial services industry and spill some secrets from her book IUL ASAP.

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Daniel & Clare Abuga

Regional Marketing Directors, Daniel and Clare Abuga, share about how important building generational wealth can be for immigrant families, as well as their unique sales philosophy that they call "the power of one hour."

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